Bill Smith, Chief Financial Officer
Bill Smith Chief Financial Officer (CFO) Bill Smith is Chief Financial Officer of BirchStreet Systems and a finance executive with nearly 25 years of experience across publicly traded and privately held technology companies. He most recently served as CFO of Investment Metrics, a SaaS provider of data and analytics solutions for the investment management industry. Prior to that, Bill […]
John Fay, Chief Executive Officer
John Fay Chief Executive Officer (CEO) John Fay is Chief Executive Officer of BirchStreet Systems, leading the company’s mission to be the leading P2P platform for the hospitality industry. Over the past two decades, he has built growth-oriented software businesses by developing high-performing teams known for innovation, execution, and customer focus. John’s leadership centers on SaaS network-based […]
Brendan Reidy, Executive Chairman
Brendan Reidy Executive Chairman Brendan Reidy is Executive Chairman of BirchStreet Systems and a visionary technology leader with a strong brand and governance pedigree. He has built his career delivering customer-focused capabilities and technologies on time, on budget, and with high quality, leveraging a customer-centric mindset and deep product-development expertise to lift customer satisfaction and accelerate revenue growth. Brendan has held board and executive […]
Hotels & Resorts

Complete Operations Platform for Full-Service, Select-Service Hotels & Resorts Control spend, improve purchasing compliance, automate accounts payable, and strengthen inventory management, so your team spends less time managing operations and more time delighting guests, across single properties or multi-hotel portfolios. Let’s Talk Schedule a Demo Proven Success Achieving labor efficiency, compliance savings, and cycle-time reduction. Purchasing […]
Group Purchasing Organizations

We Power GPO Excellence BirchStreet partners with Group Purchasing Organizations (GPOs) to extend contract value into day-to-day purchasing and AP workflows, so members buy on contract, at contracted pricing, with the visibility and control needed to improve performance at scale. Let’s Talk Schedule a Demo Proven Success Platform and partnership drive value for GPOs Savings as % of […]
Casinos & Gaming

Built for the Unique Operational Complexity of Casino & Gaming Environments From recipe and menu planning to payments, our global platform supports end-to-end process providing efficiency, visibility, compliance and data accuracy. Let’s Talk Schedule a Demo Proven Success Reduced leakage, stronger compliance, margin control. Cost Savings Per Year 0 % Reduce excess inventory, reduce leakage, […]
Knowledge Library

The BirchStreet Knowledge Library provides hospitality professionals with research, educational resources, implementation guides, white papers, best practices, and expert insights focused on procurement, accounts payable automation, spend management, compliance, supplier collaboration, inventory control, and operational performance. Designed for hospitality executives, finance leaders, procurement professionals, and operations teams, the library helps organizations improve efficiency, reduce risk, strengthen controls, and make more informed business decisions through practical guidance and industry expertise.
Webinars & Events

Explore BirchStreet Webinars and Events Designed for hospitality procurement and finance teams, learn practical strategies to streamline purchasing, strengthen controls, and improve visibility across the purchase-to-pay process. Filter Everything — Chips Filter Everything — Filters Subscribe Get updates and insights sent directly to your inbox Receive Our Newsletter
Why BirchStreet.AI

BirchStreet.AI delivers hospitality-native artificial intelligence embedded throughout procurement, supplier management, accounts payable, inventory management, and spend analytics. Built specifically for hotels, resorts, casinos, and hospitality management organizations, BirchStreet.AI combines AI-powered automation, agentic orchestration, industry expertise, and hospitality spend intelligence to help operators reduce costs, improve margins, increase visibility, and drive better operational and financial outcomes across every property.
Resources

Hospitality Insights, Built on Industry Expertise From system specs to customer support, best practices to supplier and channel information — everything you need, all in one place. Case Studies Real Stories. Real Succes. Explore how companies leverage BirchStreet’s hospitality operations platform to drive innovation and ROI. View All Success Stories Blogs Insights to Unleash Efficiency, […]