We believe that the people who take care of guests deserve technology that takes care of them. BirchStreet’s global AI-embedded P2P platform drives operational efficiency, compliance and real-time visibility across properties.
BirchStreet’s product suite spans the full P2P lifecycle — purpose-built for hospitality and unified under a single AI-native platform. Whether you’re managing a single property or a global portfolio, each product is designed to reduce costs, improve compliance, and return time to your teams.
Explore the pivotal moments that make up the BirchStreet difference
From day one, BirchStreet was engineered to be the most advanced and reliable procure-to-pay (P2P) solution for hospitality management companies. Founded in Newport Beach, California, BirchStreet was born out of a deep understanding of the industry’s unique challenges. The platform’s core modules were developed in close collaboration with some of the world’s leading hospitality brands, ensuring every feature is purpose-built to streamline operations, reduce costs, and drive compliance. The name, “BirchStreet” that came from a moment of serendipity would become the leading P2P platform in hospitality, rooted in excellence.
BirchStreet’s impact is global—our partnerships span 9 of the top 10 hotel brands and 7 of the top 10 hospitality management companies worldwide. This deep industry alignment has helped us become the leading provider of procure-to-pay SaaS solutions for hospitality. But we didn’t get here alone. Our success is rooted in the collaboration and trust of our customers and suppliers. Together, we’ve shaped a platform that delivers unmatched efficiency, transparency, and innovation across the hospitality ecosystem.
BirchStreet took a bold step toward global expansion by establishing offices in India, China, and Singapore—marking a major milestone in its commitment to serving the hospitality industry worldwide. This strategic move brought BirchStreet’s powerful procure-to-pay (P2P) platform closer to some of the fastest-growing hospitality markets in the world, enabling deeper regional support, faster implementation, and stronger partnerships across Asia-Pacific. By embedding local expertise and global innovation, BirchStreet empowered hospitality businesses throughout APAC to streamline procurement, enhance compliance, and drive operational excellence—no matter where they operate.
BirchStreet secured a Series A investment from Serent Capital—a strategic partnership that marked a turning point in the company’s growth journey. With Serent’s backing, BirchStreet accelerated innovation, expanded its global footprint, and deepened its commitment to delivering best-in-class procure-to-pay solutions for the hospitality industry. This investment wasn’t just capital—it was a catalyst. Serent Capital’s operational expertise and long-term vision empowered BirchStreet to scale rapidly while staying true to its mission: transforming hospitality procurement through technology, insight, and excellence.
In our continued mission to support hospitality businesses worldwide, BirchStreet expanded into the EMEA region with the opening of our UK office. This strategic move brought our procure-to-pay (P2P) expertise closer to Europe’s leading hospitality brands, offering localized support, faster deployment, and deeper industry partnerships. The UK office serves as a regional hub, strengthening our ability to deliver tailored solutions that meet the complex needs of global hospitality operations.
As BirchStreet grew, so did our vision. Recognizing the unique procurement challenges in Food & Beverage and Sports Entertainment, we expanded our platform to serve these dynamic verticals. From stadiums and arenas to large-scale catering operations, BirchStreet now empowers teams to manage spend, streamline sourcing, and ensure compliance across high-volume, fast-paced environments. Our technology adapts to the rhythm of these industries—delivering control, visibility, and efficiency where it matters most.
BirchStreet expanded into the high-stakes world of casino and gaming, bringing its powerful procure-to-pay (P2P) platform to one of the most complex and compliance-driven sectors in hospitality. From resort casinos to integrated entertainment venues, BirchStreet’s technology now supports the unique procurement needs of gaming operations—where precision, speed, and accountability are non-negotiable. With tailored workflows, enhanced audit capabilities, and deep integration options, BirchStreet empowers casino and gaming operators to manage spend, reduce risk, and maintain full visibility across every transaction. It’s hospitality procurement—built for the floor, the kitchen, and the back office.
In a pivotal moment for the company, BirchStreet relocated its global headquarters from Newport Beach, California to Las Vegas, Nevada—placing itself at the heart of the hospitality and gaming industries it serves. This move signaled a new chapter of growth, proximity to key customers, and deeper industry alignment. When the global pandemic disrupted hospitality worldwide, BirchStreet stood strong. Our platform supported the largest food and beverage spend in sporting history, helping venues adapt, recover, and thrive under unprecedented pressure. It was a defining moment that showcased the strength, scalability, and reliability of our technology. BirchStreet’s momentum was further accelerated by a strategic investment from Parthenon Capital. This partnership marked a new phase of innovation and expansion, empowering us to scale our solutions, deepen our vertical expertise, and continue transforming how hospitality does business.
BirchStreet strengthened its leadership in hospitality technology with the acquisition of ReactorNet Technologies, a trusted provider of cloud-based spend management solutions. This strategic move expanded BirchStreet’s capabilities, accelerated innovation, and brought new talent and technology into the fold—enhancing our ability to serve a broader range of hospitality businesses with precision and agility. Alongside this acquisition, BirchStreet double-downed on their select-service hotel segment, delivering tailored procure-to-pay (P2P) solutions designed for the unique needs of limited-service properties. With streamlined workflows, simplified implementation, and scalable tools, BirchStreet now empowers select-service hotels to gain control over spend, improve compliance, and operate more efficiently—without sacrificing quality or guest experience.
BirchStreet deepened its commitment to specialized hospitality segments with the acquisition of Cedar Creek Systems—a leading procure-to-pay platform serving golf and country clubs. This strategic acquisition marked BirchStreet’s official expansion into the club vertical, bringing tailored technology and deep industry expertise to a space where tradition meets operational complexity. By integrating Cedar Creek’s club-focused capabilities into BirchStreet’s enterprise-grade platform, we now offer a powerful solution designed to meet the unique needs of private clubs—from member-driven purchasing to food & beverage operations and vendor management. It’s the next step in our mission to deliver smarter, more connected procurement across every corner of hospitality.
To be a trusted partner to leading global hospitality companies through delivering best-in-class P2P solutions.
We engage our partners at the center of industry technology to drive innovation and ROI, so they meet their strategic goals
At BirchStreet, excellence in product delivery begins with the strength of our team. We celebrate the unique talents of every individual and believe in the power of collaboration to amplify those strengths. Together, we tackle complexity, drive meaningful results, and operate with resilience—always aligned around a shared purpose and a commitment to innovation.
At BirchStreet, our commitment to innovation and excellence extends beyond our business operations to include a profound responsibility towards our communities and the environment. We recognize the unique position we hold within the global hospitality industry and are dedicated to leveraging this for positive social and environmental impact.
